In this new episode, we delve into the world of gamification and discover how this powerful technological tool is driving business growth.
Javier Karawicki is the co-founder of Nawaiam Gaming. He has won the Latin American Excellence Adwords Awards and the National Reyes Católicos Award for Business Excellence, among others.
"Current gamification, combined with advanced technology, offers benefits that undoubtedly drive multiple business processes," said Javier.
In this sense, Javier considered that “to play is present everywhere, even in everyday life. Playing on a console or a PlayStation app is no longer necessary to be connected to the game. Gamification encompasses many tools. For example, let's think about the Waze platform, which we all know as a navigation system. But in reality, Waze has a very interesting goal: to motivate, engage, and improve people's experience. The most striking aspect of gamification is the experience it provides people and the valuable information it provides to brands.”
Among the three (3) ideas or strategies that Javier has seen or implemented to scale companies using gamification, he highlighted the following:
- Generate a unique experience: Using gamification tools in an organization can create deep experiences for employees or clients. For example, in the HR field, an innovative experience can be provided to employees and candidates in a talent attraction process. Imagine using a gamified tool like Nawaiam, a video game that detects behavior profiles in just 15 minutes. This adventure turns us into heroes fighting to save the world, and as we progress in the game, we enjoy exciting challenges. The interesting aspect is that through this playful experience, companies can assess people more authentically and genuinely. This aligns perfectly with an organizational strategy of transparently understanding individuals.
- Genuine behavior detection: When using a gamification tool, people can connect with the evaluation in a more natural way. Nawaiam, for example, is a game that, in 15 minutes, can detect people's behaviors. Through adventure and stimuli, individuals genuinely connect with the game. This way, organizations can better assess the behavior of their employees, candidates, or clients.
- Inclusion and diversity: Gamification is undoubtedly a powerful tool for eliminating bias and increasing inclusion. In this regard, simulators of machinery or processes have been developed to help new employees learn procedures. This enables rapid progress in training, onboarding processes, and procedure updates.
Two (2) ideas or strategies that may fail if not implemented correctly in the context of gamification are:
- Following trends without understanding their purpose: Often, we get carried away by trendy tools, feeling that if we don't use them, we will fall behind in the market. But this is a big mistake. It is essential to understand the purpose of each tool before applying it. When implementing gamification, we must have a clear objective, whether to assess talent naturally or retain customers. Each tool should serve a defined purpose.
- Not knowing what to do with the collected information: If we don't know why we are implementing gamification, determining how to use the collected data will be even more challenging. In this regard, it is crucial to ask ourselves if our company culture is prepared for this transformation. Beyond wanting to do it just because other companies are implementing it, we need to know if it will be useful for the organization's goals. For this, the organization must first understand its objectives and those of gamification.
As a pending project in terms of gamification, Javier highlighted the inclusion of "Nawaiam" in the metaverse. "We want to take the gamification experience beyond mobile devices, immersing ourselves in augmented reality," he said. As a new objective, he aimed to have people play in the first person, using virtual reality glasses to enjoy immersive experiences. "The virtual and real interaction is already underway, and we are close to making this exciting project a reality," he concluded.
Gamification is a fascinating tool that allows for scaling processes, improving experiences, and genuinely understanding individuals.
The Zebra 3, 2, 1 podcast provides an opportunity to learn from experienced business leaders like Javier and gain valuable insights into building solid corporate value. Listeners can expect practical advice and effective strategies for fostering a strong corporate culture and a unified corporate vision.
At Alto, we are passionate about helping companies scale with technology and analyzing how other factors can aid organizational growth. Stay tuned for upcoming episodes.
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